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Plastc | Card

Measure Twice: Project Management
Creative Agency: French Press Films
Client: Plastc
Release Date: October 2014

Plastc had only 5 weeks for a vision video and website backgrounds. They needed these deliverables for their PR campaign and presales of their upcoming product "Card." The creative was a true narrative story, not just a tutorial, with visual effects that showed Card's future functionality. French Press Films won the creative, and trusted Measure Twice for the full project management, creative through delivery, including the entire shoot. The timeline was very aggressive, with many challenges and late nights.