Production requires major logistical challenges ranging from staffing and targeted expertise to permits and insurance.
Ensure that your team is doing exactly what they’re best at doing… and leave the rest to us.
Brian Berberich started in editorial, finishing some of the greatest and most watched corporate videos from San Francisco agencies and Silicon Valley tech. He then moved into agency production, building best practices from his long experience in ideation, production, and post. Working as an editor at a post-production facility and a producer at an agency allowed Brian to see many different production workflows and meet a large pool of talent. One challenge was a constant for every project. Necessity led productions to assign crucial roles from their limited available internal staff. This often led to the inefficiency of having the right person in the wrong role. Brian decided to create a system that used the entire creative community to match the best talent for each position. Measure Twice was created to become that creative collaborative, a company that helped other organizations make the most efficient and highest quality creative work by using the best team for every project.